The Venue

Adado Riverfront Park

This park was designed to hold festivals with its wide open spaces and plenty of room to roam. It is also home to Lansing’s Common Ground Music Festival, along with hosting many national acts and local bands.

Parking and Pickups

There are plenty of ways to get to PRIME, from taking public transportation to rideshare companies, biking and walking from downtown. The only way to park on festival grounds is via a VIP Parking Pass.

VIP parking is available for all days of PRIME. VIP parking guarantees your parking spot on-site at the venue! Spots are very limited.

GA parking will be limited in the areas around the venue. For that reason, we recommend getting dropped off or taking public transit.

Ready for Prime?